Nick Yee

Co-Founder, Quantic Foundry
 www.quanticfoundry.com

Nick Yee is the co-founder and analytics lead of Quantic Foundry. For over two decades, he has conducted research on the psychology of gaming and virtual worlds using a wide variety of methods. At Stanford University, he used immersive virtual reality to explore how avatars can change the way people think and behave. At the Palo Alto Research Center (PARC), he applied social network analysis and predictive analytics to examine large-scale World of Warcraft data.

He was a senior research scientist in Ubisoft’s Gamer Behavior Research group where he combined data science and social science methods to generate actionable player insights for different game development teams. At Quantic Foundry, he leads the research and development of new tools and models for quantifying and understanding the motivations of game audiences. He is the author of “The Proteus Paradox: How Online Games and Virtual Worlds Change Us—And How They Don’t”.

Selected Publications:

  • Yee, N. (2019) A Deep Dive into the 12 Motivations: Findings from 400,000+ Gamers. GDC 2019, San Francisco, CA. https://www.gdcvault.com/play/1025742/A-Deep-Dive-into-the
  • Yee, N. (2014) The Proteus Paradox: How Online Games and Virtual Worlds Change Us–And How They Don’t. Yale University Press.
  • Yee., N., Ducheneaut, N., & Nelson, L. (2012). Online Gaming Motivations Scale: Development and Validation. Proceedings of CHI 2012, 2803-2806.

    • All Sessions by Nick Yee

    • 1. Game Development Summit

      July 7

    • 19:00  - 20:00
      Gaming motivations vary across gamers in systematic and important ways. This is a data-driven talk based on the over 500,000 gamers who have taken the Gamer Motivation Profile. After a brief review of how we developed the motivation model, we'll highlight some of the more interesting findings we've uncovered over the past few years (from both research and client work perspectives), such as: using the motivation data to visualize the competitive landscape within a game genre, rethinking assumptions about how gender and age impact motivations, cross-cultural differences between US and Chinese gamers, and different ways of creating player segments.
      Where
      Online




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    Nick Yee