Joost van Dreunen

NYU Stern School of Business
 https://www.superjoost.net/

Joost van Dreunen teaches at the NYU Stern School of Business and is the author of One Up: Creativity, Competition, and the Global Business of Video Games. Previously Joost was co-founder and CEO of SuperData Research, a games market research firm, which was acquired by Nielsen (NYSE: NLSN) in 2018.

He currently serves as an advisor to firms active in interactive entertainment, and publishes a weekly newsletter on gaming, tech, and entertainment called SuperJoost Playlist.

Joost received a MA from the University of Amsterdam and a PhD from Columbia University.

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All Sessions by Joost van Dreunen

  • 3. Keynote Afternoon

    Nov. 19

  • 15:15  - 16:00
    Creative industries are characterized by massive successes and an utter absence of conventional business rationale. None more so, perhaps, than video games. Interactive entertainment is easily one of the least understood and most innovative entertainment sectors. Its rapid rise to become a $150 billion business, quadrupling in size since the 2000s, has thrust video games to the foreground. But the successes of popular titles often blinds us from the effort and struggles that creative organizations have suffered. In this presentation we will explore how many of the world’s best known game makers achieved unparalleled success by taking creative approaches to strategic challenges.
    Where
    Online via Eventbrite




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Joost van Dreunen