Prof. Dr. Christian Zabel is Full Professor for Innovation and Corporate Management at TH Köln – University of Applied Sciences since 2016. His research focuses on production and distribution processes in digital media, especially online video. Recent research projects included a survey of the Virtual and Augmented Reality Industry in North-Rhine-Westphalia and a survey on motivations and production routines of content creators on youtube. The second research area is the digital transformation of companies, especially from an organisational and change perspective. Before becoming professor Christian headed the product management of t-online.de, Germany’s largest online publisher. From 2008 to 2012, he was executive assistant to Deutsche Telekom’s CEO René Obermann, overseeing strategic cooperations with the media industry. From 2006 to 2009 he led the research & consulting activities for media consulting firm HMR International. Christian studied journalism in Dortmund and Brussels and holds a master degree in political science from Sciences-Po Paris. His Ph.D thesis focused on the innovation competition between German production firms.